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Accessibility
Not just a checkbox
We’ve all seen those “accessible” badges on template themes. Spoiler alert: ticking a box in the theme settings doesn’t make your site accessible. Real accessibility is baked in from line one of code, not bolted on as an afterthought.
Accessibility isn’t optional anymore, and if your website isn’t serving all users effectively, you’re losing business and potentially facing legal issues. Custom WordPress development puts accessibility at the foundation, not as an afterthought.
COMPLIANCE REALITY
Template themes often claim accessibility compliance, but the reality is far messier. They might tick some boxes, but when you add plugins, customise layouts, or adjust functionality, those accessibility features frequently break. You’re left with a site that might pass automated tests but fails real users with disabilities.
FOUNDATION FIRST
With bespoke websites, accessibility is baked into every line of code from day one. We’re not retrofitting solutions onto existing frameworks – we’re building with screen readers, keyboard navigation, and assistive technologies in mind from the start. This means careful attention to colour contrast and focus management.
UNIVERSAL BENEFITS
But here’s what really matters for your business – accessible sites perform better for everyone. Clear navigation helps all users, not just those using assistive technology. Properly structured content improves SEO because search engines rely on many of the same signals that accessibility requires. Videos with captions engage more viewers, even those watching without sound in public spaces.
Custom web design also means you can implement accessibility features specific to your audience and content. Need specialised forms for users with mobility challenges? Want to ensure your complex data visualisations are perceivable by everyone? Custom WordPress development makes it possible without compromise.
The businesses that prioritise accessibility aren’t just doing the right thing ethically – they’re capturing market share that competitors miss. When 15% of the global population has some form of disability, excluding them from your digital experience is leaving serious money on the table.
Ready to make your site truly accessible?
Call us on 0121 274 2060 or, get in touch and let’s arrange that first meeting.
Written by Dan Robins
Posted 5 years ago
