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Global Brand
Digital Expansion…
When Live Group expanded into Asia, they needed a web solution that could grow with them – one that maintained brand consistency, simplified management, and supported their international ambitions. Having partnered with Live Group for over five years, we at Colab Digital knew their brand inside out, from their visual identity to their global voice. So when it came to launching Live Group Singapore, we saw an opportunity to create something scalable and smart – powered by WordPress Multisite.
One Platform
Two Markets
Rather than building two standalone websites, we developed a WordPress Multisite Network to host both the UK and Singapore sites.
This means both platforms share the same foundation – design system, codebase, and brand assets – but can run independently for regional content and strategy. Any update or new feature we create for one site can be rolled out instantly across the network. It’s efficient, consistent, and future-proof.
For Live Group, this translates to reduced development costs, streamlined updates, and total control across continents – all while ensuring that every user experiences the same seamless brand journey, wherever they are in the world.
Consistent Branding
Across Continents
We built upon the refreshed identity we had created for Live Group – bold typography, confident colours, and a modern logo system – and ensured it carried through every aspect of their digital presence.
With the multisite setup, this consistency is protected: both the UK and Singapore websites share the same design DNA, reinforcing a unified global identity while giving each region space to tailor messaging for its audience.
The Power of
WordPress Multisite
WordPress Multisite is an incredibly powerful framework for organisations operating across multiple regions, brands, or departments.
By using a single WordPress installation to manage multiple sites, teams gain:
- Centralised control: One dashboard to manage global content and updates.
- Shared design and functionality: Updates and new features apply across all sites automatically.
- Cost efficiency: No need to rebuild or redeploy duplicate sites – savings grow with every new market.
- Consistent branding: Brand standards remain intact, even when regional teams manage their own content.
- Scalable infrastructure: Easy to add new sites as the organisation expands internationally.
A Global Platform
Built to Grow
With Live Group Singapore now live, both sites work together as one connected digital ecosystem. For us, this project was about more than just launching a new website – it was about creating a sustainable digital framework that will continue to support Live Group’s growth for years to come.
Ready to Get Started?
Ready to take your brand global with a scalable, future-proof website? At Colab Digital, we specialise in WordPress Multisite networks that deliver consistent branding, seamless functionality, and cost-effective management across multiple regions. Get in touch today to discuss how we can help your business expand confidently into new markets.
Written by Chris Woodley
Posted 6 months ago
