Our Portfolio
EXTENDING Global REACH
From rebrand to global expansion, Colab Digital has partnered with Live Group UK & Live Group Singapore for over five years
See how we delivered a multi-site international web presence, with a new logo, fresh brand identity, sales materials and social media assets.
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Colab Digital worked closely with Live Group’s senior leadership team to refresh their brand identity and deliver a digital presence that reflects their growth in the events industry.
Our collaboration has spanned everything from logo design to international website development.
We began with a bold new identity, designing a versatile logo and consistent visual branding that translated across sales collateral, digital channels, and social media. This repositioned Live Group as a confident, forward-thinking event company with a distinctive edge.
As the company expanded into Asia, we transitioned their site into a network of platforms, introducing a Singapore-specific website under an .sg domain.
This mirrored their global presence, while maintaining design consistency and seamless user experience across both sites.
This project
in more detail
Logo Design
The logo itself was crafted to reflect Live Group’s heritage while conveying a modern, forward-thinking outlook.
We explored a variety of concepts to capture the balance between professionalism and approachability, ensuring the mark is versatile across digital and print applications. The resulting logo design is distinctive yet timeless, capable of scaling from large-format signage to small social media icons without losing impact, and forms the cornerstone of the brand’s visual identity system.
Brand Identity
We developed a complete visual identity system, including logo design, typography, and colour palette.
This created a strong and recognisable look across every channel, from website design, build and email marketing templates, through to sales materials and social media.
Digital Assets
From social media graphics and email marketing templates to branded sales materials, we provided creative assets that support Live Group’s global marketing strategy.
This helped to strengthen and compliment their company ethos and 50 year history. By keeping the look, tone, and usability aligned across markets, Live Group can project a unified presence while tailoring content to local audiences.
Website Expansion
A custom-built, multi-site structure now powers both the UK and Singapore websites, celebrating the brand’s international reach with consistent design and smooth functionality.
For companies operating across multiple regions, unified brand consistency is crucial. It reinforces recognition, builds trust with global audiences, and ensures that no matter where a customer interacts with the business, they experience the same professionalism and identity.
