Our Portfolio
Maximising Event Impact
As one of Europe’s most iconic event destinations, Excel London required marketing collateral and event branding that matched the scale and energy of its exhibitions.
Explore how we worked directly with Excel London’s in-house team, to deliver creative materials that elevate events and visitor experiences.
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Colab Digital partnered with Excel London’s events team to produce marketing and wayfinding materials that aligned with the venue’s established visual identity.
This ensures a consistent, high-impact presence across multiple channels – from promotional collateral to on-site graphics, supporting the venue’s year-round calendar of major exhibitions.
Extending beyond venue branding to collaboration on individual events, we have also developed event-wide creative concepts, signage and graphic solutions that maximised visibility throughout the venue. This enhances visitor flow, boosts brand presence and creates memorable experiences for exhibitors and attendees.
Each deliverable is carefully planned to balance Excel London’s established guidelines with the flexibility needed for event-specific branding.
The result: cohesive, striking creative work that supports both the venue’s identity and its diverse roster of high-profile exhibitions.
This project
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Establishing Strategy
Colab Digital worked closely with Excel London’s team to understand their audience, events and operational needs.
This strategic approach ensured that every creative asset – from signage to marketing collateral – delivered a consistent message, supporting both brand recognition and practical visitor experience.
Marketing Material
From brochure design to digital assets, we produced high-quality designs that aligned with Excel London’s branding.
These assets were used across campaigns to engage clients, promote services, and reinforce the venue’s position as a leading international exhibition and events destination.
Event Graphics
Our team created event branding and signage that transformed spaces and guided visitors effortlessly through the venue.
These large-format installations enhanced the atmosphere, strengthened event identities, and maximised visibility across key high-traffic areas throughout Excel London.
