Celebrating 50,000 Bookings for Jimmy Spice’s Birmingham

Buffet Lovers Rejoice
50,000 Strong…

There are some milestones you celebrate quietly, and then there are the ones that deserve a proper shout out. Today is definitely the latter. We are thrilled to share that the website we designed and developed for Jimmy Spice’s in Birmingham has just surpassed 50,000 online bookings, representing over a quarter of a million covers served to hungry buffet lovers across the city.

For a site that took its very first booking in September 2021, this is a moment we are genuinely proud of at Colab Digital.

When the restaurant approached us during its full rebrand, we knew we had a big opportunity to help redefine not only their visual identity but also the way their customers interacted with the brand online. Fast forward a few years and the results speak for themselves.

A Booking System Built
for Real World Demand

Jimmy Spice’s is not your average restaurant. With its hugely popular all you can eat world buffet experience, they needed a booking system that was fast, reliable and capable of handling the constant flow of hungry diners seven days a week.

We built the booking journey on WordPress using a smart combination of custom development, carefully selected plugins and advanced configuration. Gravity Forms played a key role, but the magic came from the bespoke logic we layered on top to create a streamlined, user friendly process that works at scale.

Behind the scenes, every booking triggers automated data flows into Mailchimp, where dynamic segmentation sorts customers by visit patterns, booking preferences and more. This gives the Jimmy Spice’s team the power to send highly targeted, genuinely useful email campaigns without lifting a finger. It is a perfect example of how thoughtful automation can support a business long after launch day.

A Rebrand That
Set the Tone

Alongside the digital build, we delivered Jimmy Spice’s full rebrand, helping modernise and sharpen the visual identity of a well loved Birmingham institution. That consistency between brand, website and customer experience has played a huge part in building trust and encouraging repeat visits.

Here’s to the
Next 50,000

We are raising a toast to the Jimmy Spice’s team for reaching this fantastic milestone and for trusting Colab Digital to deliver a platform that grows with them.

Ready to Get Started?

If your business is ready for a website or booking system that works as hard as you do, get in touch with us today. Let’s build something worth celebrating.